Midjourney is one of today’s most popular AI image generation tools, capable of producing high-quality artwork from text prompts in seconds. Since its launch in 2022, it has become a revolutionary force in the creative industry, enabling users to go from concept to visualisation almost instantly. In 2025, Midjourney continues to evolve with the release of Version 7, which enhances its ability to process both text and image prompts, making it suitable for artists, designers, and general users to explore unlimited creativity. However, as a tool integrated with Discord, its usability and language support remain key discussion points. This article explores Midjourney’s availability, features, pricing model, and free limitations, along with a practical tutorial to help you get started quickly.

Midjourney caters to a wide range of users, especially those interested in visual creation but lacking traditional drawing skills. According to 2025 user statistics, the majority of Midjourney users are men aged 25–34, accounting for 18.78% of the total user base, primarily from the United States. This reflects its popularity among young professionals. For artists and graphic designers, Midjourney is an ideal tool, as it can quickly generate concept art, illustrations, or brand visuals, allowing them to focus on creativity rather than technical details. For example, game developers can use it to design characters or scene prototypes, accelerating the iteration process.

Marketers and content creators also benefit. Midjourney’s high-quality outputs are suitable for social media posters, advertising visuals, or NFT artwork, helping brands quickly produce eye-catching content. Educators and students can use it to explore art history styles, such as simulating Renaissance or Pop Art, as a teaching aid. Beginners may find the Discord interface a barrier at first, but once familiar, they can easily create personal projects like custom wallpapers or storyboards.

However, it’s not for everyone. Midjourney is not ideal for complete beginners, as it requires basic prompt engineering knowledge and familiarity with Discord. If you’re looking for simple text generation rather than images, tools like ChatGPT may be more suitable. Overall, Midjourney is best for creative professionals, enthusiasts, and business users seeking visual inspiration. By 2025, it has become a major force in the AI art market, with the industry projected to exceed $5 billion.

As of September 2025, Midjourney does not have an official Chinese version. Its core interface and prompt system are primarily in English, operated through a Discord bot, requiring users to input English prompts to generate images. While some Chinese users access similar services via third-party platforms such as Tencent’s QQ, these are not official versions. In 2023, Midjourney announced a beta test on QQ for the Chinese market, but the announcement was later withdrawn, leaving availability uncertain. Currently, users in China may need a VPN to access Discord or rely on local AI alternatives such as Alibaba’s Qwen-Image-Edit, an open-source image editing model released in August 2025.

Despite the lack of Chinese support, global users can still use translation tools to assist with prompts. For example, using Google Translate to convert Chinese ideas into English prompts can effectively generate images, though minor inaccuracies may occur since the AI interprets English more precisely. Official documentation and community discussions are also primarily in English, though third-party tutorials in Chinese are available. In the future, if Midjourney expands into Asian markets, multi-language support may be introduced, but there are no clear plans yet. For Chinese users, it is recommended to learn basic English prompt techniques or explore local alternatives to avoid language barriers.

Midjourney’s core function is text-to-image generation, using advanced AI models to transform descriptions into visual art. Version 7, released on April 3, 2025, is the default model, enhancing integration of text and image prompts for more precise control. Main features include:

1. Image Generation: Input prompts such as “a fox in the forest, realistic style,” and the AI generates four variations. Supports parameters like --v 7 to specify version or --ar 16:9 to adjust aspect ratio.
2. Image Editing: Use Vary Region or Remix to modify specific areas, such as changing backgrounds or adding elements. The web editor, launched in August 2024, integrates these tools for more intuitive use.
3. Style Transfer: Borrow artistic styles, e.g., --s 750 to increase stylisation, or blend elements using reference image URLs.
4. Community Interaction: Through Discord servers, share works, vote on variations, or use /blend to merge multiple images.
5. Advanced Modes: Stealth Mode (Pro plan and above) hides generation processes, while Turbo Mode accelerates output.

In addition, Midjourney supports high-resolution upscaling (U1–U4 buttons) and batch generation, making it suitable for professional use.

Tutorial: First, join the Midjourney Discord server (discord.gg/midjourney) and use the /imagine command to enter your prompt. Beginners can refer to the official documentation to learn prompt engineering, such as adding “highly detailed, cinematic” to improve quality.

Tutorial (Quick Start):

1. Log in to Discord
2. Join the Midjourney server (discord.gg/midjourney)
3. In the newbie channel, enter /imagine prompt: [your description]
4. Select variations and upscale. 

With practice, you can master everything from basic generation to complex outputs.

Midjourney uses a subscription model with no one-time purchase option, offering four plans: Basic, Standard, Pro, and Mega. Prices remain stable in 2025, with a 20% discount for annual billing.

• Basic Plan: $10/month (or $96/year, ~$8/month). Includes ~3.3 GPU hours, 3 concurrent jobs, and access to member galleries. Best for beginners or occasional users.
• Standard Plan: $30/month (or $288/year, ~$24/month). Includes 15 GPU hours, unlimited Relax Mode (slower generation), and 3 concurrent jobs. Ideal for frequent users like content creators.
• Pro Plan: $60/month (or $576/year, ~$48/month). Includes 30 GPU hours, Stealth Mode, and 12 concurrent jobs. Designed for professionals such as designers needing efficiency.
• Mega Plan: $120/month (or $1152/year, ~$96/month). Includes 60 GPU hours and all advanced features. Suitable for enterprises or high-volume needs.

GPU hours measure generation time, with one image taking about 1 minute. Extra hours can be purchased at $4/hour. There is no free plan, but subscriptions can be cancelled anytime. Compared to competitors like Stable Diffusion, Midjourney’s cloud service is more user-friendly but comes at a higher cost.

Tutorial: Log in to the Midjourney website, choose a plan, and link your Discord account for payment. It’s recommended to start with the Standard plan to evaluate your needs.

In 2025, Midjourney does not offer an official free version or trial. The previously available free trial was discontinued in 2023 due to abuse and server load issues. Free users cannot generate images and are limited to browsing the community gallery or viewing others’ works.

In the past, the free tier had restrictions such as a daily limit of 25 images, lower priority, and watermarked outputs. Now, all features require a subscription. Some community discussions mention possible workarounds, such as joining the server with a free Discord account, but the /imagine command cannot be used. Limitations include: no GPU hours, no concurrent jobs, and potential rate limiting. Free accounts also cannot access Stealth Mode or high-resolution outputs.

For those who want to try AI image generation for free, it is recommended to explore open-source alternatives such as the free local version of Stable Diffusion, or trial offers from other AI tools. Midjourney’s paid model ensures quality but may discourage beginners.

Tutorial: If you want to test it, register on Discord and join the server to observe; otherwise, subscribe to the Basic plan to get started. In summary, the free limitations are strict, encouraging paid users to maintain service quality.

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References:

• Midjourney Statistics 2025 – Users & Revenue Data - demandsage
• Midjourney vs Stable Diffusion: 2025’s Creative Clash - eweek
• Is Midjourney worth it in 2025? - medium
• Midjourney’s fate in China is up in the air after WeChat post announcing a beta test of local services vanishes - smcp
• Midjourney Releases Chinese Version on Tencent Platform - pandaily
• ‘Midjourney China’ launches — then its announcement disappears - techcrunch
• Midjourney does deal with Tencent’s QQ to reach Chinese users - technode
• Is Midjourney’s Arrival in China Just Fake News? - radii

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